About Social Media Marketing | Fort Collins
Social Media Marketing & Social Networking | SoapBox in Fort Collins
Social media marketing is a term used to describe effective, modern marketing that is based on relationships developed over the web and mobile-based apps.
Marketing has changed. Consumers fast-forward through your TV commercials, ignore your print ads, and drop your direct mail pieces into the circular file. They don’t want to be bombarded by your marketing messages being pushed onto them. Today’s consumers want to find out information about what they need and want on their own, which is what makes social media an ideal platform for marketing.
That’s why effective marketing campaigns use social media networking to pull people into their businesses. These campaigns help businesses interact and develop relationships with people. The social media network builds as one consumer becomes a fan of a business, thereby becoming an endorser of that business to all his or her connected fans, friends, and followers.
For example, XYZ Company sells expensive widgets. Using social media marketing, XYZ sets up a Facebook page, Twitter account, blog, and others, and attracts fans by giving away discounts on widget service, offering helpful tips on widget operation, holding contests for the chance to win a free widget, showcasing widget uses, and providing other words of widget wisdom. Widget owners are a loyal bunch, and they enjoy the fun, interactive environment that XYZ has developed using social media.
Since widgets don’t last forever, there’s a good chance that when it’s time for a new one, the loyal followers on the XYZ social media network will turn to XYZ for their next widget purchase. Their non-widget-owning social media friends may catch wind of all the widget fun at XYZ through shared tweets and posts and become fans just to join in the fun, potentially leading to many first-time widget purchases from XYZ as well.
Let our Fort Collins team of social media experts help with your next campaign!